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MoCann Q4 Member Meetup | Springfield

Oasis Hotel and Convention Center 

2546 N. Glenstone Ave, Springfield, MO 65806

• Monday November 17th 4p-7p (CSQ/QMS Free Training Certification)
• Monday November 17th 7p-9p (Welcome Reception)
• Tuesday November 18th 2p-11p (Meetup, Expo and After Party)

MoCann meetups are the most attended and established Missouri cannabis industry BtoB events averaging over 600 attendees per event. Our meetups offer panel discussions, industry networking, a cannabis industry expo and after-party social event putting our members and now micro operators face to face in a casual, professional business atmosphere.

MoCann’s Q4 2025 Meetup returns to SWMO at a new venue for another night of knowledge share, connections, industry and business fellowship. We'll be taking over the Oasis Hotel and Conference center for our large, private member's only event.

Q4 Event Schedule:

Monday - 11.17.25

• 4:00p-7:00p: CSQ QMS Workshop & Certification (free member add on)
• 7:00p-9:00p: Welcome Party & Early Badge Pickup with complimentary libations and industry meet & greet - sponsored by CSQ

Tuesday - 11.18.25

• 2:00p - 7:00p Expo, Brand Showcase, Microbusiness Village
• 3:15p-4:15p Microbusiness Town Hall
• 4:30p-4:45p Program Update: DCR Director Amy Moore gives a regulatory and program update
• 4:45p-5:00p Lobbying and Industry Policy Update:
• 5:00p- 6:00p Panel Discussion 2: Redefining Growth: Expanding the Cannabis Consumer Base Through a Return to Wellness
• 7:00p-11:00p Official Q4 After-Party Sponsored by StashHouse (free entry with meetup badge, first come first served)

Microbusiness Licensee Specific Program: Tues 11.18.25

MoCann and the MMBA have collaborated to provide a meaningful and valuable program for micro licensees that is free to attend.  This program works to provide industry regulatory and operational insights, networking, potential tools, resources and service provider partners to help ensure the ongoing success of micro licensees in Missouri.   

• 2:00p-3:00: Missouri Microbusiness Association Happy Hour w/hosted bar.  The happy hour will gather at the Microbusiness Lounge within the Q4 Meetup Expo.  

• 2:00p-7:00p: Missouri brands and cannabis industry service provider expo with over 50 exhibitors and Microbusiness Lounge 

• 3:15p - 4:15p: Microbusiness Town Hall featuring a micro specific program update from DCR Director Amy Moore and town hall style Q&A session featuring 5 commenced micro operators and moderated by Samantha Blum from the MMBA. 

  • Moderator: Samantha Blum — Bud Wizard (Micro Cultivation): 
  • Panelist:  Brad Gregory — Levity Cannabis Co. (Micro Manufacturing)
  • Panelist:  Daphne Cook — Blume (Micro Cultivation)
  • Panelist:  Luis Gonzalez — Urban Farms (Micro Cultivation)
  • Panelist:  Jimi Poe — 816 Dispensary (Dispensary)

• 4:30p - 5:00p: A rule, regulatory and program update from DCR Director Amy Moore along with a state and federal cannabis industry lobbying update from MoCann lobbyists.  

• 5:00p - 6:00p: Redefining Growth: Expanding the Cannabis Consumer Base Through a Return to Wellness industry panel discussion moderated by Laurie Parfitt from Headset and featuring key operator voices from some of Missouri’s largest retail operators.   

• 7:00p - 11:00p: A full Missouri cannabis industry networking after-party onsite sponsored by Stash House Distribution, Cheeba Chews, Major, 1906, Green Hornet, PACKS and Kiva.

INDUSTRY PANEL DISCUSSION:  Redefining Growth: Expanding the Cannabis Consumer Base Through a Return to Wellness

As Missouri’s cannabis market matures, differentiation has become one of the greatest challenges facing brands and retailers. While Missouri’s market remains strong and profitable today, signs of price compression, saturation, and shifting consumer expectations are on the horizon—making this the ideal time to proactively drive sustained growth by revisiting to our roots: medical and wellness-driven cannabis.

This session explores how refocusing on wellness/medical consumers—those seeking relief, restoration, and medicinal care—can not only expand the market but also create long-term loyalty and resilience. By serving patients, older adults, and wellness-minded individuals, brands and dispensaries can cultivate deeper trust, stronger brand affinity, and sustainable profitability.

Panel Objectives: In this session, expect to learn how Missouri operators can reignite the medical side of the cannabis business, combat price compression and unlock new consumer growth by:

• Reframing “Medical” as a Modern Wellness Opportunity
• Building Differentiation Through Purpose and Product
• Designing for Loyalty and Stickiness
• Activating New Channels and Partnerships
• Training and Empowering Retail Teams

Moderated by:  Laurie Parfitt - LKP Consulting | Headset 

Panelists 

1. Swade Dispensary | Mitch Meyers - Owner / Partner 
2. Proper Cannabis | Cardell Robinson - VP of Retail 
3. Curio Wellness | Wendy Bronfein - Chief Brand Officer 
4. Flora Farms | Mary Kate Black - Director of Retail  
5. Pleasio Health | Rebecca Abraham RN, BSN - Founder and CEO

FREE QMS Workshop for MoCann Members 

Monday Nov. 17th, 2025 at the Oasis

Doors open at 3pm, workshop goes from 4p -7p 

FREE for MoCann Members to attend! Breeze through your next surprise inspection by learning the ins and outs of a Quality Management System (QMS). Find out how to properly implement a QMS to reach compliance within the Missouri market, and walk away with a certificate in ‘Cannabis Safety 101.’ Led by Cannabis Safety & Quality (CSQ), this 3-hour workshop is free for all active MoCann members to attend, and will let out right before the Q4 welcome reception begins. 

To sign up for this workshop, please select the add-on ticket with your Q4 Meetup registration.

Discounted Rooms @ Oasis Hotel & Convention Center

Reserve rooms early at the Oasis with the discounted MoCann rate of $124nt, click here.  To recieve the the discounted rate and be sure choose a 1 or 2 night stay.