Q2 Member Meetup - Kansas City

MoCann Q2 Member Meetup | Kansas City

Monday June 2nd 2025 6p - 8p (Welcome Reception Mixer) 

Tuesday June 3rd 2025 2p-11p 

MoCann and the Missouri cannabis industry return to KC for our highly successful member meetup series Q2 2025. Our Q2 KC event has become our biggest gathering on our calender.  We are planning for upwards of 850 MoCann industry attendees at our private, Stoney Creek takeover giving members a unique cannabis B to B event steeped in knowledge share, industry connections, innovation and business fellowship. 

Our quarterly industry meetups are free to attend for members and feature an immersive, intimate and curated Missouri industry and policy focused event including:  : 

• A Monday night industry welcome and badge pickup reception with Leaflink
• A brand and service provider expo area with over 40 tables
• A Commencing and Operating Your Microbusiness expert panel discussion
• A Bringing Back The “Medical” In Marijuana:  Wellness Consumer & Market Opportunity panel discussion
• A Missouri cannabis program update with DCR Deputy Director - Erica Ziegler
• An industry and association update from MoCann
• A legislative update from MoCann's legislative partner Strategic Capital Consulting
• An industry after-event featuring the Smokiez / VIBE layover lounge

Free Registration For Members:

Disregard any RSVP or registration for members here, complimentary Eventbrite- team registration provided to members via email on May 1st.  

Q2 Event Schedule:  

• Monday June 2nd 6p-8p:  Leaflink Presents - Early badge pickup in the Stoney Creek lobby with complimentary libations. industry meet & greet 
• Tuesday June 3rd 2p-7p:  Expo, brand and service provider showcase 
• Tuesday June 3rd 3p-4p:  MoCann Microbusiness Panel Discussion 
• Tuesday June 3rd 4:30p-5:15p:  DCR Program Update, MoCann Association & Industry Update, SCC Lobbying Update 
• Tuesday June 3rd 5:15-6:30p: Bringing Back The “Medical” In Marijuana:  Wellness Consumer & Market Opportunity panel discussion
• Tuesday June 3rd 7:00p:  MoCann Official Q4 After-Event at Stoney Creek

Microbusiness & Industry Panels Now Set: 

Commencing and Operating Your Microbusiness: An Expert Panel Covering The ATO Process & Ongoing Compliant Operations (3p-4p): 

Our Q2 Microbusiness panel delves into the questions, needs and concerns of microbusiness licensees at this critical juncture of the micro industry. We know there are a lot of questions from micro licensees working to get operational related to commencement, facility, testing, packaging, QMS and security compliance and this panel of experts including multiple DCR compliance officers works to ensure micros can operate in an efficient, compliant, and secure manner.

In addition to the panel discussion, we’ll save time for a robust audience Q&A to ensure all relevant Microbusiness questions can be addressed. DCR will also be manning a Microbusiness support table outside the panel to provide further access for microbusiness questions and dialogue with DCR regulators.  

Session Co-Moderators:  

• Samantha Blum - Missouri Micro Business Association 
• Eric Walter - Armstrong Teasdale :  

Expert Panelists:   

• Facility compliance:  Micah Heppernan - Virtu Strategies & Compliance 
• Commencement planning  (DCR compliance manager TBD) 
• Testing compliance:  JB Waggoner - Inovatia AgriTesting Services
• Packaging compliance  (DCR compliance manager TBD) 
• QMS (Quality Management Systems compliance):  Tyler Williams - CEO Kiwa - ASI QMS Certification Body
• Security compliance:  Joe Patterson - Patterson & Assoc. Security Consulting 

Bringing Back The “Medical” In Marijuana:  A Wellness Consumer & Market Opportunity Discussion (4:30p - 6:00p) 

Our Missouri medical cannabis industry was built on the therapeutic and medicinal value this amazing plant provided to Missouri patients.  Now that we as an industry have successfully implemented one of the strongest adult use markets in the US, we want to revisit opportunities to further expand our market by highlighting the overt value of a wellness minded industry. 

Attracting and retaining a loyal, wellness-oriented consumer base, particularly aging populations with chronic conditions, may provide resilience against price compression, lack of differentiation and commoditization. In this session, expect to learn more about how wellness focused cannabis brands can win in a recreational market by:  

• Developing Targeted Medical Formulations: Instead of generic THC/CBD ratios, create products tailored for specific conditions, like neuropathic pain, inflammation, sleep disorders, and women’s health.
• Investing in Research and Patient Trials: Small-scale studies can demonstrate product efficacy without requiring massive budgets. Even limited clinical data can set a brand apart.
• Creating relevant retail spaces that highlight wellness, cannabis as medicine and applications/treatment options 
• Producing products and form factors that address non-pharmaceutical endorsed treatments or life enhancement needs
• Building health provider relationships: Partnering with doctors, nurses, and patient advocacy groups creates credibility, trust, and referral networks that drive sales and brand loyalty.
• Building customer relationships that matter, a volume of consumers are attracted to people, brands and retail settings that resonate with them, their needs and not price or potency
• Outbound marketing and activation opportunities, engaging your target customer where they are (independent/assisted living facilities, country clubs and/or social clubs, etc) 
• Inviting and engaging mature customers, how are they different from your average consumer and what are they trying to accomplish? 
• Understanding wellness and medicinal customers are not as price sensitive 
• Educating and training your front line, ensuring staff can articulate how medical cannabis may work for consumers seeking a specific profile, form factor, treatment approach   

Moderated by Mitch Meyers - Partner Beleaf Medical and Swade Cannabis  

Industry Panelists:  

• Michael Bronfein - Curio Wellness
• Dr. Trish Hurford MD - Hurford Interventional Pain*Orthopedics*Rehab 
• Boston Dickerson - Vivid & Blue Sage Cannabis Deli 
• Maddy Pearcy - Heartland Holistics  
• Tyler Hannegan  - Robust Medicinals / Feel State Dispensary 
• Jonathan Rosenthal - BRB Missouri LLC | Mary’s Medicinals

Discounted Hotel Block:

Book Your Hotel Room in Advance and Take Advatantage of MoCann's $127nt Discounted Room Rate Here:  Stoney Creek Hotel Kansas City - Independence

 Only 2 Table Sponsorships Remain: 

Many service provider and licensed group members ask about elevating their brand presence via event and/or table sponsorships. Now in our 7th year, our member meetups are Missouri's most relevant and impactful BtoB cannabis industry opportunity. 

As of today, only 2 table sponsor slots remain, email our event team to book yours today.  Our event partners, The Cannabis Agency will respond to support any additional questions, needs or confirmation for your presence at the Q2 event. Email The team at doug@thecanna.agency to learn more and secure your spot (must be a member group to purchase a sponsorship).  

MoCann Meetups Are Member's Only Events and Free To Attend For Our Current Members. If you would like to find out about becoming a MoCann member, please check out our memberships here: